The Miles Cloud

Our new cloud-based computing services can help businesses in any industry save money. Using our cloud gives customers access to enterprise solutions they would not have access to on their own. Internet redundancies and backup systems, for example, can be a big undertaking. Operating these tasks through the superior data center of one provider is more cost-effective than doing so on an individual basis.

How does it work?

We, as the cloud host, store software and data on our server and provide you, the user, access to the applications through the Internet. All you need is a computer with Internet access to use the applications hosted in our cloud.

Miles Technologies has the equipment and the resources to provide our business customers with cost-saving cloud computing services. Included in those services are cloud computing maintenance and support so that businesses don’t need to hire and train additional staff for those tasks.

If a company buys its own in-house server, that server will eventually be outdated and need to be replaced. By using cloud computing services, you’ll never face that situation because Miles Technologies will continue to invest in updated equipment as part of our Cloud Services.

Read more about the advantages of using The Miles Cloud.

Contact Miles Technologies to find out more about how cloud computing services
can benefit your business today!

Chris Miles, CEO of Miles Technologies, answers your most pressing technology questions.
Email a question to Chris at CEO@milestechnologies.com!
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Q: My business provides great customer service. How can I incorporate that into my marketing plan to really stand out from my competition?

A: First of all, kudos to you on providing great customer service.  This is one of our main goals at Miles Technologies as well, and it's something many businesses have forgotten about; great customer service is essential for a successful business!

There are many marketing techniques to choose from to promote your business. Customer testimonials are effective for proving your company's history of satisfying real people's needs.  By learning about previous customers' experiences, prospective customers will gain confidence in your ability to help people just like them achieve desirable results. 

Be proactive. Encourage feedback from current customers to find worthwhile praise you can market. Provide comment cards or short surveys with an invoice, receipt or as part of a take-away. For example, an auto repair shop might have a small bag with an air freshener, promotional key tag and comment card for each customer. Also, be prepared to address any negative feedback you may receive. Negative responses are more difficult to accept, but correcting those can be even more useful for future testimonials!

You can also encourage feedback on review sites such as Merchant Circle, Yelp, Insider Pages, etc. Ask customers who provide positive reviews for their permission to post the feedback on your own website and others. Consider turning the positive responses into video testimonials to go one step further with effective marketing.

If you have a website, or even a YouTube account, video testimonials are a great visual for people to see real customers giving real feedback. Adding the human element and giving a face to a testimonial can make it more personal. With today’s technology, uploading video from a mobile device, digital camera or web cam is easy! An additional benefit is that search engines crawl videos, which can increase your website’s visibility more than simply waiting for users to come to you.

Here are two examples of video testimonials for Miles Technologies:

Kim from Humedco

Seeking Out The Newsworthy

Conducting online public relations can be a highly effective way to build your brand, drive traffic to your website and even garner some media attention as well as increased consumer awareness for your business.

However, all too many business owners make the mistake of assuming their company just isn’t newsworthy. They fail to see the opportunity for promotion and miss out on the chance to boost brand recognition and website traffic.  Don’t be one of them!

The next time you want to kick your marketing efforts up a notch, consider distributing an online news release about your business. You may be surprised by how many newsworthy events are happening right now in your office!

Consider writing a news release when you:
o Open a new location
o Win an award (this can apply to your company, executives or employees)
o Launch a new product or service
o Promote an existing employee to a management-level position or higher
o Achieve a company milestone, such as a 10 year anniversary or a certain number of clients
o Expand your service area to a new geographic marketplace
o Hold an event

Not sure exactly what’s newsworthy?
Here are some examples of releases touting newsworthy events:

o Miles Technologies’ CEO Receives Community Service Award
o Miles Technologies Expands With New Marketing and Media Division
o Miles Technologies Names Dwayne Llewellyn Vice President of Large Enterprise and Government
o Miles Technologies Launches New Email Marketing Software Product

Be sure to choose a topic that is timely and current. Once you have an event to write about, follow these tips when writing and distributing your news release:

o Include the details regarding who, what, when, where, why and how.
o Keep it short. Include the relevant details and keep it interesting, but be concise.
o Include a quote to make the story more personal.
o Use keywords in your headline.
o Use attention-getting words in your headline.
o Know the audiences that will read your news release and write for them.

Now you know the basics of writing a news release. The next time something newsworthy happens in your business, write about it and share it!