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Chris Miles, CEO of Miles Technologies, answers your most pressing technology questions.
Email a question to Chris at CEO@milestechnologies.com!
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 Q:
Social media seems to be all the rage these days. What's all the fuss about, and how can I use it to effectively promote my business?
A: You’re right – there is a lot of buzz about social media, and for good reason! Networking on social media sites can certainly increase traffic and backlinks to your website, but it also increases your visibility in the search engines and can help to build your online reputation and spread your company image, products and services to a much wider audience.
Although many social media sites such as Facebook, Twitter and the more popular blog sites can walk you through the basics of creating a profile and getting started, to really get the most out of your social media campaign, it helps to have some search engine optimization knowledge or assistance.
Once you have established an initial social media foundation, it is essential to follow a few key elements in order to remain successful across the social networking sphere. Here are three ways to make social media work for you:
Consistency: Frequent updates to blogs, Twitter accounts, and other business social networking profiles are essential elements of an effective social media campaign. Not only does this build your credibility, but it also aids in search engine indexing and increases online visibility.
 Interactivity: Your goal should be to do more than simply reach your target audience, but also to add value through your social media interactions. Whether you provide helpful information, offer special discounts, or answer industry-specific questions, businesses who take the opportunity to provide value across the social networking platform will have a higher return on investment from their social media efforts.
Transparency: In addition to providing new opportunities for positive interactions, social networking also opens businesses up to receiving consumer complaints and criticisms. Establish a plan for addressing these complaints openly and sincerely. By adopting ongoing Reputation Monitoring, you can maintain a watchful eye on what is being said on the web in order to respond quickly and openly to negative comments and if necessary, take steps to repair a damaged online reputation.
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ANNOUNCING…
The Miles Thin Network:
Saving You Money With Virtualization
What is The Miles Thin Network?
 The Miles Thin Network enables businesses to not only reduce their investment in computer equipment, but also reduce their monthly supports costs by up to 50%.
That's huge!
By using server virtualization and thin clients as an alternative to traditional workstations, The Miles Thin Network saves you physical space and energy costs.
Using The Miles Thin Network will also:
- Reduce your investment in unnecessary computer equipment
- Reduce support issues and downtime
- Reduce your ongoing support costs
- Reduce your overall power consumption, thereby saving your business even more money
Not only will your business reap the benefits of these savings that go
right to your bottom line,
but it will also experience higher productivity.
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